Disney Springs is giving the Christmas-shopping crowd another reason to bring an extra bag.
Hallmark revealed its new Disney holiday collection on September 29, with ornaments, gifts, clothing and home goods tied to Holiday Ever After: A Disney World Wish Come True. Hallmark announced the Disney Springs pop-up as the destination for the complete collection. Individual item availability may vary.
What is in the collection?
The range includes greeting cards, ornaments, gift wrap, blankets, kitchenware, pajamas and accessories. Hallmark also names Loungefly, Vera Bradley, Spirit Jersey and Corkcicle among the collection’s brands. A holiday toile pattern inspired by Disney Parks ties the range together.
Translation for your shopping list: this goes well beyond picking up one ornament on the way to dinner.
When can you shop?
Updated October 7, 2026: The Hallmark holiday pop-up is now open. Disney announced an October 7 opening, and MickeyBlog reported from inside the shop that day.
MickeyBlog also reported a virtual queue on opening morning. That describes opening-day operations, not a confirmed everyday requirement. Check the current entry arrangements when you arrive, particularly if you have a dining reservation to work around.
Hallmark’s original announcement also outlined online and participating-retailer sales. For a trip specifically to the Springs pop-up, confirm current hours and item availability before setting out.
There is a movie night attached
Holiday Ever After: A Disney World Wish Come True, filmed at Walt Disney World, premieres on Hallmark Channel on November 28 at 8 p.m. Eastern. It will stream on Hallmark+ the following day.
For Springs fans, the useful news is a new holiday-shopping stop to fold into an evening out. For the people who already have a Disney Christmas collection at home, consider this fair warning.
Need the rest of your evening planned? Start with Alan’s perfect Disney Springs evening.
When does your Christmas shopping start: October, after Thanksgiving, or whenever you spot the right Disney ornament?
Source: Hallmark’s September 29 announcement. Opening update also uses Disney’s announcement and the October 7 on-site reporting linked above.
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